Principal. London DMC Bolster Strategy for Strong North America Market Growth
Principal. London DMC are looking forward to a busy and productive year ahead after the implementation of a strong business development strategy targeted at increasing their USA market presence. The strategy focuses on partnerships with London Convention Bureau and the newly signed partnership with a USA representation company headed by Jane Scaletta.
New USA Partnership
Principal. London DMC and Dolfin Destinations signed the new representation agreement and Takis Kyprianou, Director of Principal. London DMC noted “We are excited about our partnership with Jane and Dolfin Destinations because we can see our values and passion for delivering exceptional service are at the core of both our businesses. From the first moment we spoke with Jane Scalletta we all felt very positive, and for us it was an easy decision to make.” Dolfin Destinations Inc. is a full-service DMC representation company showcasing “Places with Personality!”
President of Dolfin Destinations Inc, Jane Scalletta, who is also Past President 2013 SITE Florida & Caribbean Chapter, President Elect 2019 SITE Florida & Caribbean Chapter, announced this week – “Welcome to an exciting new addition to the Dolfin Destinations “POD” family. Principal. London DMC, which is owned and operated by a dedicated team of creative event professionals, love to showcase not just their home city of London but also the exciting options on offer for event planners across the UK. More importantly, Principal. London DMC align themselves with the same values of collaboration, partnership and teamwork that Dolfin supports. ”
Major Pitch Win – the event: THE UK EVENT SUMMIT 2019
To further bolster the strategic partnerships that Principal. London DMC has been building over the past couple of years, earlier this month, the company won the pitch to be the exclusive destination management partner for the event – THE UK SUMMIT 2019, a B2B event aimed at creating a platform for UK suppliers to meet with qualified event planners from the USA and Canada that have potential to book meetings and events in London and Scotland.
Joshua Novick, Vice President, Business Tourism, North America for London Convention Bureau comments that “The London Convention Bureau is excited to be partnering with Principal. London DMC as the DMC partner of the 4th edition of the event: THE UK SUMMIT to be held in July at The May Fair Hotel. During the selection process, what shone through about Principal was not only their expertise of and passion for London, but their thoughtfulness and thoroughness in thinking through every element of the programme. I am confident that together, with our founding co-sponsor, VisitScotland and Principal. London DMC, we will be welcoming our USA guests to experience the best of our destination”.
Lidia Sakarapani, Principal. London DMC adds “We are thrilled to have been chosen by London Convention Bureau and Visit Scotland as the DMC partner for the event: THE UK SUMMIT 2019. As a creative and dedicated DMC, we are very happy to be building such a strong network of partners that will help us reach the USA market and promote the UK as a destination that is open, safe and welcoming to business tourism. Our strategy for business growth has always been to find the right partners with the same values and commitment to delivering exceptional services to international delegates coming to the UK”.
Principal. London DMC is a destination management company headquartered in London. We specialise in destination management in London, but we are also able to bring our expertise, knowledge and skills to deliver the ground services for exceptional events across the United Kingdom. Our clients are a mixture of incentive houses, corporate meeting planners and event management agencies from Europe, North America and the Asia-Pacific region. Principal Group will be celebrating their 25th Anniversary in July 2019.
Media Contact: Lidia Sakarapani, Head of Sales & Marketing
e: Lidia@principalge.com t: +44 20 7485 5500