Utilities client: Product launch in central London

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The brief

A London-based launch for a sleek new water purification system. The event needed an impressive ‘reveal’, as well as giving its audience (internal senior managers) training on the product.


The solution

Our theme was ‘Singing about success’ and this strapline was used throughout the four days. Our reveal took place in a hidden laboratory in the set on the first evening, at the same time as the range was exposed behind magnetic screens around the room. We organised four rooms for the guests to rotate around and undergo training as well as setting up a ‘success gallery’ to showcase the most successful sales stories of 2012.

The verdict

The client described the event as an outstanding success. In their words: ‘I was particularly impressed with the professionalism and dynamism of the team from Principal. By far the best events company I have worked with.’ Job done.